Why Pagination in SEO is Critical
Managing hundred and thousands of pages has always been a daunting task for blogger and website owners (especially e-commerce websites) and everyone has its own method of dealing with it.
Say you have a website with 300+ pages and no. of pages are growing continually then you need to manage your content and organize it in an easy way. Here using pagination becomes extremely important as organized content helps both the visitors and crawlers.
Getting it wrong can lead to the following issues:
Causing Duplicate content
Having duplicate content affects online visibility of your website in search engine and may result in losing organic traffic, banning your site from search result.
Limiting Search Engine Spiders’s Reach to Crawl Deep Pages
When a search engine spider crawls your website, it navigates via text links pointing to other pages. So, if you have thousands of pages it will be difficult for spiders to crawl your deep pages without pagination.
Example of Pagination in SEO
So let’s start by looking at the few most popular and authorities blogs and website in the SEO industry.
Case Study 1:-
Let’s kick start the discussion with Rand Fish’s SEOMOZ Blog (now moz)
Blog Home page: -
Now if we move to the second page, what we see here;-
The page is indexed and cached, that means SEOMOZ is not using the classical approach of handling i.e. using noindex in Meta.
What we see: -
Since toolbar page rank has not been updated recently, so we’ll take the example of SEOMOZ past PR.
Page 2 had a Pagerank of 4, but when we move to page 3, 4, 5 we do not see any page rank flow
Searching the component pages in Google and it is visible in the search results.
Change in the title of component page – Yes
But not http://www.seomoz.org/blog?page=102 reason may be 11 posts (out of 18) from Rand. J
Case Study 2:-
SearchEngineJournal is a trusted authority in the SEO industry in fact one of the Top blog in the industry.
SEJ Blog Home page: -
Let’s start the process again
As we move two pages 2
Result we see:-
SEJ is using rel=prev and next and along with robots: noindex, follow
And the title of the page changes to
Search Engine Journal | Page 2 of 1411 | ..
Component Pages will not visible in search results because of noindex tag.
Case Study 3: – Now it’s the turn of Barry Schwartz’s SE Roundtable
Blog homepage category Google updates
Barry is also using rel=prev and next but not robots: noindex, follow
Page 1 (root page) in Google Category has a PR of 5, page 2 has a PR of 3 and component pages are not visible in search results
There has been already so much debate about how to handle pagination but google recommends using rel=prev and next as it helps in eliminating duplicate content from the search engine and all authority sites are implementing it.